Yesterday I was in Fake Market of Shanghai. Namely on the Market of the Falsifications. After entering they do not stop offering him after one buys a Rolex for a few yuanes or a purse Prada at laugh price. To walk between his shops is to see one without end of "Mini" Iphones (yes, Iphone Mini exists … in China!), games of the Wii, sneakers Paul Smith, scarves of famous Scotch pictures and Vuitones of all the models and colors. Quite false, clear it is.
I remembered of what in the Free book: The future of a radical price of Paul Anderson (#recomendado) was written on the concept of the copy and the intellectual property in the Asian giant: here in China the intellectual property is free. The only one pays for the things that he buys but not for the ideas that exist behind them. What in Occident him can look like to many a scandal is had by it, contrary to what often they tell us, a few causes and a few consequences more than subtle …
In China the false copy has several causes: it is related to the situation of a developing country, with a quite lax legal system and, at the same time, with a conception confucianist of the life in which the knowledge is reached by means of the imitation of the teachers and, therefore, copying is something socially recognized.
Namely what in Occident is considered to be a crime for which a person can spend in the jail more time that for giving a drubbing to a person in the street, in China is assumed by full naturalness and, in fact, he thinks about how to give answer to the need for some segments of the population that cannot allow themselves acquiring the original products. It is a question of a form of understanding the social justice.
Since it is foreseeable, in economic terms, the proliferation of false copies provokes a “effect I replace”. Namely the people stop buying authentic things to buy the same copied and much cheaper object. Nevertheless, at the same time, the distribution of these false copies also provokes the “effect stimulus”, for which the products of a certain mark come to the knowledge of the population that in other places they them acquire in his authentic version. The question is: Which of these two effects is stronger? Is destroyed the market of the luxurious objects in China or on the contrary is it growing?
The reality is that the market has not been destroyed but it has prepared it for a consumers' emergent middle class tide. In accordance with Anderson:
The revenue per cápita there is more that doubled in small stone in the last 10 years, happening from 663 dollars in 1996 to 1.537 in 2007, and it gives few slowing down samples. At present there are approximately 250.000 millionaires in China, and the number grows every day. Today, China (including Hong Kong) is the third world market of legitimate articles. From an economic point of view, the piracy (sic). it has stimulated a demand major than the one that it has satisfied.
Despite what it could seem, ésto it is not new at all. The idea of that the imitations can help to sell better originals was already formulated like the Paradox of the Piracy. We might say then that in China the motorbike is: “It protects the creators buy imitations!” Not only it is surprising but, also, it works.
The discussion is opened, if billion six that we form the planet buy and sell false copies …: What must we do? To copy or not to copy?
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